Consumer Staples: AI Adoption and Maturity

Food, beverage, household, and personal-care leaders using AI in demand forecasting, marketing, and trade promotion.

The AIDE Matrix — Consumer Staples

Strategic Intent runs along the x-axis and Operational Integration along the y-axis, with bubble size proportional to revenue. Companies fall into four quadrants: Trailblazers (top-right), Stealth Adopters (top-left), Visionaries (bottom-right), and Emerging Adopters (bottom-left). How to read the AIDE Matrix.

AIDE Matrix for the Consumer Staples sector

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The AIDE Index measures how comprehensively each S&P 500 company has integrated artificial intelligence across leadership and operations. Companies are positioned within their industry, not across the full S&P 500, so that comparisons reflect peer-group context.

The AIDE Index is built from publicly available evidence using a consistent methodology across the S&P 500. Learn more about our methodology.

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Documented public evidence of AI use

How companies in Consumer Staples are using AI

Consumer Staples companies describe AI use in trade promotion, revenue growth management, demand planning, manufacturing quality and retail media. AIDE relies on filings, investor presentations and company-confirmed technology work.

Evidence here concentrates in planning and commercial execution rather than in the products themselves, which shapes how AIDE classifies it.

The Consumer Staples evidence review is complete but still in audit. Patterns, functional areas and examples publish here once they have been checked line by line, so nothing unverified appears in the meantime.

How AIDE documents AI use

Which Consumer Staples companies, and where the AI sits

Company-level entries publish here as each sector clears audit. A company is named only when the evidence comes from a source the company itself has published and posted.

How companies are using AI Methodology

Consumer Staples companies — full ranking

Click any column header to sort.

Industry:

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1	Walmart	WMT	Consumer Staples Merchandise Retail	97.9	Consumer Staples AI Trailblazer	100	95.8	100	100	91.7	100
2	Target Corporation	TGT	Consumer Staples Merchandise Retail	77.6	Consumer Staples AI Trailblazer	69.8	85.4	72.6	67.0	83.3	87.5
3	Procter & Gamble	PG	Personal Care Products	73.8	Consumer Staples AI Trailblazer	64.3	83.3	66.8	61.9	91.7	75.0
4	PepsiCo	PEP	Soft Drinks & Non-alcoholic Beverages	73.1	Consumer Staples AI Trailblazer	55.5	90.6	44	67.0	100	81.3
5	CVS Health	CVS	Drug Retail	68.9	Consumer Staples AI Trailblazer	51.4	86.5	40.1	62.7	91.7	81.3
6	Estée Lauder Companies (The)	EL	Personal Care Products	68.2	Consumer Staples AI Trailblazer	52.1	84.4	46.9	57.4	100	68.8
7	Kraft Heinz	KHC	Packaged Foods & Meats	65.3	Consumer Staples AI Trailblazer	62.9	67.7	60.7	65.1	91.7	43.8
8	Colgate-Palmolive	CL	Household Products	59.8	Consumer Staples AI Trailblazer	45.6	74.0	49.2	42.0	91.7	56.2
9	Kroger	KR	Food Retail	58.7	Consumer Staples AI Trailblazer	55.9	61.5	52.8	59.1	66.7	56.2
10	Coca-Cola Company (The)	KO	Soft Drinks & Non-alcoholic Beverages	58.6	Consumer Staples AI Trailblazer	46.4	70.8	43.5	49.2	91.7	50
11	Costco	COST	Consumer Staples Merchandise Retail	56.3	Consumer Staples AI Trailblazer	50.1	62.5	53.5	46.6	75	50
12	Kenvue	KVUE	Personal Care Products	53.8	Consumer Staples AI Trailblazer	49.2	58.3	47.0	51.5	66.7	50
13	Philip Morris International	PM	Tobacco	53.0	Consumer Staples AI Trailblazer	41.3	64.6	27.4	55.3	66.7	62.5
14	Mondelez International	MDLZ	Packaged Foods & Meats	52.2	Consumer Staples AI Stealth Adopter	34.6	69.8	32.1	37.1	83.3	56.2
15	General Mills	GIS	Packaged Foods & Meats	49.6	Consumer Staples AI Trailblazer	49.2	50.0	47	51.5	75	25.0
16	Hershey Company (The)	HSY	Packaged Foods & Meats	48.4	Consumer Staples AI Trailblazer	40.6	56.3	37.2	44.0	75	37.5
17	McCormick & Company	MKC	Packaged Foods & Meats	47.7	Consumer Staples AI Trailblazer	39.2	56.3	30	48.4	75	37.5
18	Sysco	SYY	Food Distributors	47.0	Consumer Staples AI Visionary	46	47.9	46.1	45.9	58.3	37.5
19	Keurig Dr Pepper	KDP	Soft Drinks & Non-alcoholic Beverages	44.5	Consumer Staples AI Stealth Adopter	17.1	71.9	18.0	16.1	100	43.8
20	Conagra Brands	CAG	Packaged Foods & Meats	44.2	Consumer Staples AI Visionary	42.5	45.9	42.0	43.0	66.7	25.0
21	Kimberly-Clark	KMB	Household Products	43.7	Consumer Staples AI Visionary	39.5	47.9	35.9	43.2	58.3	37.5
22	Clorox	CLX	Household Products	41.8	Consumer Staples AI Emerging Adopters	37.8	45.9	31.3	44.3	66.7	25.0
23	Church & Dwight	CHD	Household Products	40.1	Consumer Staples AI Emerging Adopters	31.3	49.0	33.0	29.5	66.7	31.3
24	Hormel Foods	HRL	Packaged Foods & Meats	37.4	Consumer Staples AI Stealth Adopter	18.6	56.3	11.0	26.3	75	37.5
25	Molson Coors Beverage Company	TAP	Brewers	36.5	Consumer Staples AI Emerging Adopters	25.1	47.9	21.2	28.9	58.3	37.5
26	Tyson Foods	TSN	Packaged Foods & Meats	36.2	Consumer Staples AI Emerging Adopters	22.3	50	23.6	21.1	50	50
27	J.M. Smucker Company (The)	SJM	Packaged Foods & Meats	32.0	Consumer Staples AI Emerging Adopters	25.5	38.5	26.2	24.7	58.3	18.8
28	Archer Daniels Midland	ADM	Agricultural Products & Services	27.4	Consumer Staples AI Emerging Adopters	27.7	27.1	27.5	27.9	41.7	12.5
29	Dollar Tree	DLTR	Consumer Staples Merchandise Retail	27.2	Consumer Staples AI Emerging Adopters	13.8	40.6	14.5	13.0	50	31.3
30	Lamb Weston	LW	Packaged Foods & Meats	25.8	Consumer Staples AI Emerging Adopters	24.6	27.1	25.3	23.9	41.7	12.5
31	Dollar General	DG	Consumer Staples Merchandise Retail	25.8	Consumer Staples AI Emerging Adopters	16.2	35.4	20.5	11.8	58.3	12.5
32	Campbell's Company (The)	CPB	Packaged Foods & Meats	24.6	Consumer Staples AI Emerging Adopters	14.8	34.4	13.8	15.8	50	18.8
33	Bunge Global	BG	Agricultural Products & Services	22.8	Consumer Staples AI Emerging Adopters	22.7	22.9	18.6	26.9	33.3	12.5
34	Altria	MO	Tobacco	14.8	Consumer Staples AI Emerging Adopters	12.0	17.7	16.5	7.4	16.7	18.8
35	Brown–Forman	BF.B	Distillers & Vintners	13.5	Consumer Staples AI Emerging Adopters	3	24.0	6.0	0	41.7	6.3
36	Constellation Brands	STZ	Distillers & Vintners	12.6	Consumer Staples AI Emerging Adopters	12.6	12.5	5.5	19.7	25	0
37	Monster Beverage	MNST	Soft Drinks & Non-alcoholic Beverages	0	Consumer Staples AI Emerging Adopters	0	0	0	0	0	0

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Methodology & Data Integrity

The AIDE Index methodology is governed by four foundational commitments.

Independent Sources, Public Data

All inputs derive from publicly available signals: patent databases, annual reports, earnings call transcripts, job postings, corporate sites, LinkedIn, and AI Research Agent queries across news, SEC filings, industry publications, and case studies. No data point requires voluntary disclosure from the assessed company.

Comparability Across the Cohort

Every S&P 500 company is assessed with identical collection protocols, scoring rubrics, and normalization procedures. Cohort-based min-max normalization ensures scores reflect relative positioning, enabling meaningful cross-company and cross-sector comparisons.

Multi-Dimensional Measurement

AI maturity is not a single attribute. The AIDE framework separates what leaders know and communicate (Leadership) from what the organization prioritizes and builds (Company), revealing alignment, or misalignment, between strategic intent and operational reality.

Transparency and Auditability

Every score can be traced from the final AIDE Index back through normalized scores, raw dimension scores, channel-level signals, and individual data points. Multi-LLM cross-validation and human-in-the-loop review provide the audit mechanism for non-deterministic components.

Learn more about the methodology How companies are using AI